l-ab

‍Client
IRS

‍L&B services
Strategie & Branding & Comms

‍Description
For Integrated Retail Solutions (IRS) - a business platform specialising in innovation and sustainable resource management - we designed the brand strategy & concept. IRS is an integrator that combines business intelligence, technology and know-how required for sustainable resource management into one service. The brand concept visualizes the theme of connection, blending, integration. The logo consists of three interlocking circles. The logo is designed to be used both in the short name and in the full name of the company. The visual identity develops the motif of connection and circles, with the individual circles representing the company's core competencies. The result is an identity that combines the formality of the corporate environment with the creativity needed for innovation and change management.

‍Cooperation
Web development: webstein ↗

Links
Web: irs.cz ↗

The brand concept visualizes the motif of connection, blending, integration. The logo consists of three interlocking circles. The logo is designed to be used both in the short name and in the full name of the company.

The visual identity develops the motif of connection and circles, with the individual circles representing the company's core competencies. The result is an identity that combines the formality of the corporate environment with the creativity needed for innovation and change management.