Client

‍Prague 6 City District

‍L&B services

Competition submission

‍Description

In June 22, we managed to place third in the open competition for the visual identity of the Prague 6 district. 76 designs were submitted to the competition. After a detailed discussion over the submitted entries, the jury consisting of independent experts and representatives of Prague 6 determined the order of the participants in the second phase as follows: 1. ReDesign; 2. Little Greta; 3. Less&Better; 4. Věra Marešová a Yara Abu Aataya.

Prague 6 is unique in many ways - the standard of living and education, the abundance of parks and greenery in the immediate vicinity of the city centre, it is rich in leisure activities, has plenty of cultural activities, specific architecture, important monuments, etc. Prague 6 has a lot to say about itself, which is why we have approached the concept of a new visual identity in a way that honours its history while allowing Prague 6 to develop dynamically. Our concept of the new visual identity is based on a distinctive logo, the numeral 6 formed by a geometric composition of a circle and a rectangle.

The straightforward geometry refers to history: the architecture and urbanism of Prague 6. The dynamic work with the logo is directed towards the future: by projecting a photograph or abstract stylization, it is possible to expand the meaning of the logo and thus respond to contemporary themes or work on a long-term communication campaign. We see the whole concept of the new visual identity for Prague 6 as a combination of formality and attractive communication, which will allow Prague 6 to build a formally confident and communicatively attractive brand.

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