l-ab

‍Client
SEDLAKOVA LEGAL

‍L&B services
Strategy & Branding & Web design

‍Description
We had the opportunity to work on the repositioning and redesign of SEDLAK'S LEGAL. Right from the start, it was clear to the entire team that SEDLAKOVA LEGAL was doing things differently. Together, we came to the conclusion that the world didn't need another law firm with a historic downtown headquarters, leather chairs and know-it-all lawyers. The Czech environment needs active, modern, responsive legal advice. That's why we conceived of the brand as a challenger. SEDLAKOVA LEGAL is a partner for companies on the move for whom traditional static legal services are not enough. The brand concept conveys the theme of responsiveness with bubbles that loosely reference the conversation. As a result, the brand's communication encourages dialogue and is responsive to its surroundings.

‍Collaboration
Animation: Michal Černý
Web dev: Dactyl Group ↗

Links
Web: sedlakovalegal.cz ↗

SEDLAKOVA LEGAL is a responsive legal consultancy, a partner for companies on the move. The brand concept expresses responsiveness through bubbles that loosely refer to conversation, chat. Compositions can be dynamically composed so that the communication is responsive to its surroundings.

The motif of conversation (chat) permeates the entire identity. The aim is to show that SEDLAKOVA LEGAL is primarily interested in the way it can help its clients.