l-ab

‍Client
The Recipe

‍L&B services
Strategy & Branding & Web design

‍Decription
The Recipe is a new company that produces syrups from unconventional ingredients using traditional cooking methods and maceration. Our task was to design a visual identity that would stand out from the traditional craft style. Therefore, we decided to go for a bold, colorful, and highly modern style. The main element of the visual identity is the use of gradients, which always correspond to the ingredients used in each type of syrup.

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‍Collaboration
3D: Jan Blažek

Linsk
Web: therecipe.store ↗
‍Instagram: @therecipre.store ↗

It is a starting project, so we decided to build their e-commerce store on the Shopify platform. We selected one of the basic templates and then customized it according to the principles of the visual identity.

For the photos of production, we chose a documentary style without unnecessary elements, which realistically captures how the production process actually takes place.

THE RECIPE