l-ab

‍Client
VR Life s.r.o.

‍L&B services
Strategy & Branding & Communication

Description
We crafted a new visual identity and web design for VR Vitalis Pro, then oversaw the website's development. VR Vitalis Pro positions itself as a bridge, connecting the world of virtual reality with rehabilitation. Our core focus isn't technology, but the people it serves. This is why collaboration with leading doctors and physiotherapists is paramount. The main visual motif reflects the movement trajectory a person makes when exercising in VR. Lines, rounded corners, and authentic photographs are the cornerstones of VR Vitalis Pro's identity. The line, like the logo itself, symbolizes the movement path during VR exercise. Rounded corners represent digital applications, while photographs of people bring a human touch and empathy to the brand. The logo design reflects both movement and the application aspect of VR Vitalis. A triangle depicts the dynamic movement in exercise, while the bright green background and rounded corners reference the digital world. The VR Vitalis Pro logotype with its rounded typography completes the symbol.

Cooperation
Web development: Karsten Systems ↗

‍

The main visual motif reflects the movement trajectory a person makes when exercising in VR. Lines, rounded corners, and authentic photographs are the cornerstones of VR Vitalis Pro's identity.

Lines, rounded corners, and authentic photographs are the cornerstones of VR Vitalis Pro's identity. The line, like the logo itself, symbolizes the movement path during VR exercise. Rounded corners represent digital applications, while photographs of people bring a human touch and empathy to the brand.

The logo design reflects both movement and the application aspect of VR Vitalis. A triangle depicts the dynamic movement in exercise, while the bright green background and rounded corners reference the digital world. The VR Vitalis Pro logotype with its rounded typography completes the symbol.

¯\_(ツ)_/¯