ACO. A global market leader in its category and our long-term partner. We support ACO’s branding across the board—from strategic consulting and global communication campaigns to tactical messaging.

ACO. Branding services for a global leader.

Communication
UX/UI design
Two backlit posters at a train station platform show spaghetti and a fish inside kitchen drain covers with the text 'A surprising ingredient of a healthy kitchen.'
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

ACO Healthy Kitchen – global strategy and creative concept for the commercial kitchen segment. We start from the premise that nutritionally healthy food is not enough. A healthy kitchen should be concerned with sustainability, the health of the entire supply chain - from ingredients to operations to waste management.

Advertisement showing a fish head emerging from a kitchen drain, with text about ACO's healthy kitchen wastewater management system.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The creative concept and art-direction of the campaign aims to surprise. The communication campaign is based on a short image spot that combines the theme of healthy cuisine with ACO products.

Two posters at a train station featuring a drain grate with spaghetti and a fish above it, captioned 'A surprising ingredient of a healthy kitchen.'
Screen showing a horizontal metal grate drainage channel with fast delivery, custom length, and certified design icons below it.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Short, punchy product stories that highlight key benefits and competitive advantages in an engaging way. Playful references draw attention to the main features, with deeper insights available on the website.

Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Product animations start with a short, surprising story in simple 2D animation, seamlessly transitioning into a product visualization that maintains the set theme.

Two backlit posters at a train station platform show spaghetti and a fish inside kitchen drain covers with the text 'A surprising ingredient of a healthy kitchen.'

The campaign is based on a short image spot that links the theme of healthy cuisine with ACO products. The image spot is followed by a direct communication and digital campaign.

Brochures laid out diagonally, each showing a metal kitchen drain grate combined with images of healthy foods like salmon, whole fish, and grilled chicken with asparagus, with the text 'A surprising ingredient of a healthy kitchen' in red banners.
+ About the project

For ACO Building Drainage, we developed a global strategy and creative concept for the commercial kitchen segment. The essence of the strategy is to reposition ACO from a supplier of building elements to a partner for professional catering. ACO will achieve this by connecting to the theme of healthy kitchens, or surprising the professional community with all the things that make a healthy kitchen.

We start from the premise that nutritionally healthy food is not enough. Healthy cuisine should consider sustainability, the health of the entire supply chain - from ingredients to operations to waste management. The creative concept and art-direction of the campaign aims to surprise. In the first step, we surprise with unconventional visuals that combine ACO products with healthy ingredients. The second step surprises by showing that there really is a direct connection between ACO products and healthy ingredients, i.e. that ACO really does make the kitchen healthier. The communication campaign is based on a short image spot that links the theme of healthy cuisine with ACO products. The image spot is followed by direct and social media communication.

Visualisations: Studio Marvil
Image spot production: NICE.film

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Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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