ACO. A global market leader in its category and our long-term partner. We support ACO’s branding across the board—from strategic consulting and global communication campaigns to tactical messaging.
ACO. Branding services for a global leader.
ACO Healthy Kitchen – global strategy and creative concept for the commercial kitchen segment. We start from the premise that nutritionally healthy food is not enough. A healthy kitchen should be concerned with sustainability, the health of the entire supply chain - from ingredients to operations to waste management.
The creative concept and art-direction of the campaign aims to surprise. The communication campaign is based on a short image spot that combines the theme of healthy cuisine with ACO products.
Short, punchy product stories that highlight key benefits and competitive advantages in an engaging way. Playful references draw attention to the main features, with deeper insights available on the website.
Product animations start with a short, surprising story in simple 2D animation, seamlessly transitioning into a product visualization that maintains the set theme.
The campaign is based on a short image spot that links the theme of healthy cuisine with ACO products. The image spot is followed by a direct communication and digital campaign.
For ACO Building Drainage, we developed a global strategy and creative concept for the commercial kitchen segment. The essence of the strategy is to reposition ACO from a supplier of building elements to a partner for professional catering. ACO will achieve this by connecting to the theme of healthy kitchens, or surprising the professional community with all the things that make a healthy kitchen.
We start from the premise that nutritionally healthy food is not enough. Healthy cuisine should consider sustainability, the health of the entire supply chain - from ingredients to operations to waste management. The creative concept and art-direction of the campaign aims to surprise. In the first step, we surprise with unconventional visuals that combine ACO products with healthy ingredients. The second step surprises by showing that there really is a direct connection between ACO products and healthy ingredients, i.e. that ACO really does make the kitchen healthier. The communication campaign is based on a short image spot that links the theme of healthy cuisine with ACO products. The image spot is followed by direct and social media communication.
Visualisations: Studio Marvil
Image spot production: NICE.film