ACO Healthy Kitchen. Surprising ingredients for a healthy cuisine. There is a direct link between ACO products and healthy cuisine.

ACO Healthy Kitchen. Surprising ingredients for a healthy cuisine.

Communication
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The creative concept and art-direction of the campaign aims to surprise. In the first step, we surprise with unconventional visuals that combine ACO products with healthy ingredients.

Advertisement showing a fish head emerging from a kitchen drainage grate with text highlighting healthy kitchen wastewater management.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The second step surprises by showing that there really is a direct connection between ACO products and healthy ingredients, i.e. that ACO really does make the kitchen healthier..

Spaghetti pasta bundled standing inside a stainless steel kitchen drain with text about healthy kitchens and wastewater management by ACO.
Two backlit posters at a train station platform show spaghetti and a fish inside kitchen drain covers with the text 'A surprising ingredient of a healthy kitchen.'

The campaign is based on a short image spot that links the theme of healthy cuisine with ACO products. The image spot is followed by a direct communication and digital campaign.

Brochures laid out diagonally, each showing a metal kitchen drain grate combined with images of healthy foods like salmon, whole fish, and grilled chicken with asparagus, with the text 'A surprising ingredient of a healthy kitchen' in red banners.
+ About the project

For ACO Building Drainage, we developed a global strategy and creative concept for the commercial kitchen segment. The essence of the strategy is to reposition ACO from a supplier of building elements to a partner for professional catering. ACO will achieve this by connecting to the theme of healthy kitchens, or surprising the professional community with all the things that make a healthy kitchen.

We start from the premise that nutritionally healthy food is not enough. Healthy cuisine should consider sustainability, the health of the entire supply chain - from ingredients to operations to waste management. The creative concept and art-direction of the campaign aims to surprise. In the first step, we surprise with unconventional visuals that combine ACO products with healthy ingredients. The second step surprises by showing that there really is a direct connection between ACO products and healthy ingredients, i.e. that ACO really does make the kitchen healthier. The communication campaign is based on a short image spot that links the theme of healthy cuisine with ACO products. The image spot is followed by direct and social media communication.

Visualisations: Studio Marvil
Image spot production: NICE.film

brand.fnz.com
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
© 2018–2025 Less–AndBetter
STUDIO
lessandbetter s.r.o.
Údolní 495/19
602 00 Brno
See our work
Join us
Back to top