Anna von Lipa. A brand redesign and photography approach for a company renowned for its exquisite fusion of Bohemian glassmaking traditions and Scandinavian design—crafting handcrafted glassware that elevates everyday moments.

Anna von Lipa. Same but different.

Brand Indentity
Brand Standards
Communication
Book titled 'Anna von Lipa Everyday Beauty' with black geometric circle pattern on white cover placed on rounded tray against a peach background.
Tablet displaying images and description of decorative bubble vases, lying on a stack of papers under a wooden furniture piece on a wooden floor.
Open book on cream-colored bedding showing photos of vases with flowers, alongside a pair of white wireless earbuds on the bed.
Business card of Tomáš Havlina, Marketing Specialist, with contact details and Anna von Lipa Everyday Beauty logo on yellow background.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The project had three key milestones. We began with strategy, built an identity around it, and wrapped everything into comprehensive online brand guidelines — a go-to resource for ensuring consistency and cohesion across the brand.

Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The challenge was to modernize the brand and appeal to new markets while preserving its deep connection with existing customers. We began by redesigning the heritage symbol, evolving it into a new logo. This approach honored the brand’s past while introducing something fresh and contemporary.

Red outlined grid with four rows and three columns on a light gray background labeled '3×4 grid'.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Once the foundation was set, we introduced a new layer to the communication—a celebration of everyday beauty. To smoothly shift from product-focused messaging to a purpose-driven approach, we emphasized moments of everyday beauty, elevating product shots with a warm, cozy atmosphere that reflects the joy of home and daily rituals.

White baseball cap with black text 'Anna von Lipa Everyday Beauty' resting on several dark wine bottles in a wooden rack.
Two framed posters leaning against a white wall on a wooden floor, one with a purple vase of flowers and the text 'Everyday is beautiful', and a yellow floor lamp with a metal stand.
Printed flyer showing colorful textured glass vases and descriptive text about the Birdie Vase by Anna von Lipa on a wooden surface.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

We keep the layout and photography simple, allowing the product and the moment to create a natural emotional connection. Everyday beauty is not about grand, staged scenes but about the small, authentic moments that make daily life special. By focusing on real, intimate settings, we ensure that the brand feels warm, relatable, and true to its purpose.

Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

When a single product moment isn’t enough to convey the brand’s essence, we introduce repetition and layering as key visual elements. By showcasing multiple perspectives, overlapping compositions, or subtle variations of the same product, we create a sense of rhythm and depth. This approach not only enhances the visual storytelling but also reinforces the brand’s positioning through layout.

Cyclist passing under a railway bridge with two large billboards showing blue vases with red flowers on a street corner.
Billboard under a bridge showing a series of images of a green vase with a yellow flower, titled 'Beautiful day after day after day' and credited to Anna von Lipa Everyday Beauty.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Exhibitions and fairs are a key part of the brand’s communication mix. To support this, we developed a modular exhibition system built from aluminum profiles and simple polycarbonate sheets. The result is a clean, approachable design that puts the spotlight on the products. The system is designed for easy assembly and reusability, allowing it to be dismantled and reassembled multiple times. This makes it a more sustainable alternative to traditional single-use stands. The exhibition design was created in collaboration with one and only Ing. arch. Jan Blažek.

Modern exhibition stand with illuminated white panels displaying colorful glassware and vases under industrial ceiling lights.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Everyday beauty can also serve as a powerful tool for internal communication. It reinforces the idea that aesthetics are not limited to the extraordinary but exist in the textures, materials, and moments of daily life. The industrial setting captured on the fabric transforms a functional workspace into an artful composition—an understated tribute to craftsmanship and authenticity, reminding us that beauty is found in the process as much as in the final product.

White t-shirt with the phrase 'Everyday is beautiful.' above a photo of stacked cement bags and a shovel in a construction setting.
White rectangular box with a mustard yellow label reading 'Honey & Sandalwood Hobnail Glass Candle' from Anna von Lipa.
Three stacked brown cardboard boxes with black text and logo reading 'Anna von Lipa Everyday Beauty' and a description about handmade glassware.
Clipboard with an order form, a pen, a small notepad, and a catalog titled 'Collection 2025' on a white surface.
Side view of a white delivery van with black geometric circle and square pattern on the rear, and text logo 'Anna von Lipa Everyday beauty comming your way' on the side panel.

Since the rebrand, Anna von Lipa has strengthened its recognition in international markets, retained its loyal customer base in Denmark, and expanded its global reach, proving that heritage and innovation can coexist beautifully. See it in action brand.annavonlipa.com.

+ About the project
brand.annavonlipa.com



Anna von Lipa has long been known for its exquisite blend of Bohemian glassmaking traditions and Scandinavian design, creating handcrafted glassware that brings beauty to everyday life. Founded by Danish designer Jytte Correll after a life-changing visit to Prague in the early 1990s, the brand built a strong presence in Denmark while staying true to its artisanal roots. In 2024, Anna von Lipa was acquired by Glassworks Jilek, one of Central Europe’s oldest glass factories, with the ambition to expand globally without losing its heritage or its loyal Danish audience.

The challenge lay in refreshing the brand to make it contemporary and attractive to new markets while maintaining its deep connection to its existing customers. At L–AB, we seamlessly integrated brand strategy and design to develop a revitalized identity that balanced tradition with modernity. Through market research and strategic positioning, we crafted a visual language that respects the legacy of Bohemian craftsmanship while appealing to a wider audience.

The new brand identity utilizes a refined color palette and typography that harmonize Scandinavian minimalism with the richness of traditional glasswork, ensuring a seamless evolution of the brand. We added a new approach to photography showcasing the beauty of handcrafted glassware – highlights the unique qualities of the glass and the artistry behind it. The photography and design layouts strengthens the brand’s commitment to quality, tradition, and transforming everyday moments into something extraordinary. Eco-conscious packaging reinforces the brand’s sustainability values while maintaining a luxurious, handcrafted feel. Since the rebrand, Anna von Lipa has strengthened its recognition in international markets, retained its loyal customer base in Denmark, and expanded its global reach, proving that heritage and innovation can coexist beautifully. See it in action brand.annavonlipa.com.


Brand strategy: in-house
Brand design: in-house
Photography: in-house
Brand standards: in-house
Logotype prototyping: OoM Type
Video production: Petr Macháček
Expo stand: Ing. Arch. Jan Blažek
3D logo design: Jakub Rous

brand.fnz.com
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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