Cisek. A new brand strategy and visual identity for Cisek, a law firm specializing in business and corporate support.
Cisek. Redesing. Period.
The logotype refers to the tradition in the field, while at the same time reflecting a certain straightforwardness and energy. Cisek is the ultimate solution to problems. Period.
After numerous iterations, we refined the logotype into a sweet spot where precise geometric lines meet a natural, human feel, striking the perfect balance between structure and warmth.
The brand idea and communication design develop the theme of combining business and law. We deliberately present two perspectives, opening up space for discussion and reflection. The expressive typography complemented by the collage is a straightforward way to combine two themes, two perspectives, law and business.
The new brand identity is systematically structured and visually refined, documented in the Cisek Brand Standards, ensuring consistency across all touchpoints. The full guidelines are available at brand.akcisek.cz.
A new brand strategy and visual identity for Cisek, a law firm specializing in business and corporate support. Cisek combines deep legal expertise, analysis and an individual approach in every project. This allows clients to make simple, safe and informed decisions about what to focus on and what to leave aside. Cisek defines the commitment to combine law and customer insight at the highest level. That's why we decided together to present the brand as "legal advice that understands both the law and you".
The logotype refers to the tradition in the field, while at the same time reflecting a certain straightforwardness and energy. Cisek is the ultimate solution to problems. Period. The brand idea and communication design develop the theme of combining business and law. We deliberately present two perspectives, opening up space for discussion and reflection. The expressive typography complemented by the collage is a straightforward way to combine two themes, two perspectives, law and business. The strategy & visual identity is standardised and visualised in Cisek brand standards which are avaliable on-line.