As internal and external members of the FNZ Global Creative Team we had the privilege of defining and developing the FNZ Brand Guidelines – the go-to resource for maintaining a consistent and cohesive brand identity. FNZ is a wealth management platform, global leader in its category.

Our studio helped with standardizing the use of existing design assets and the creation of new ones where necessary. Specifically, we ensured the uniformity of the logo, colors, and illustrations. Furthermore, we established design principles, developed a grid system, defined typography rules, outlined a photography approach, and crafted a data visualization approach. Lastly, we created a set of typical branding applications to provide practical examples of how to design in line with the brand.

All of these fundamental elements of the FNZ Brand Identity converge on the dedicated website brand.fnz.com, which serves as the go-to resource for maintaining a consistent and cohesive brand identity. Here, visitors can access the FNZ brand narrative, design principles, visual identity guidelines, and a media toolkit for ensuring consistent representation in press and media.

Cooperation: Bobby Garforth (Group Creative Director at FNZ)