Next Institute. Repositioning and identity for a non-profit organization that promotes sustainability in architecture and urbanism.

Next Institute. Sustainability in architecture and urbanism.

Brand Identity
Communication
UX/UI Design
Poster with the word 'NEXT' and a photo of a wooden modern pavilion, floating on rippling water.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The logo dynamically alternates between different forms and stylizations that loosely refer to architecture, urbanism and sustainability.

Abstract black flowing shapes resembling stylized text above the word 'institute' on a light gray background.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The visual identity works with the motif of transformation, where each prototype is different, original.

Two beige magazines titled 'City Cell Prototype' stacked on a scratched gray surface with black abstract symbols on the cover.
Light gray T-shirt floating on rippling water with black text and geometric design on the bottom and small text near the collar.
Close-up of an open magazine showing a photo of a building with the word CENTRUM on top and text in Czech.
MacBook Pro on white surface displaying a screen with two colored shapes and Czech text about project ideas and collaboration.
Website page of Next Institute showing a project called Citymodul with an architectural rendering of an urban revitalization space featuring trees, benches, people, and modular buildings.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The consistency of the visual identity is ensured by a robust layout.

Wooden outdoor structure with vertical greenery and lighting in an urban setting, part of the Citycell 2019 project.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Line work balances the variability of the logo and stabilizes and standardizes the visual language of the brand.

Website section with two shapes containing Czech text asking if you have a project idea and if you want to collaborate, with contact info and social media icons below.

Our goal is to simplify sustainability so that it can be touched or experienced.

A folded brochure on a green round table featuring a photo of a building with the word CENTRUM and black graphic symbols spelling NEXT.
+ About the project
next-studio.eu

We prepared a repositioning and complete redesign for the non-profit organization NEXT Institute. NEXT Institute designs, prototypes and promotes sustainability in architecture and urbanism. If you're expecting a lecture on the importance of a society-wide discussion on sustainability... you've come to the wrong place. Not that sustainability and society-wide discussion is wrong, we just think there are enough places where sustainability can be discussed in a good way.

That's why we decided to promote sustainability in a different, tangible way. NEXT Institute connects theory with practice, abstract sustainability issues with concrete solutions. Our goal is to simplify sustainability so that it can be touched or experienced. Identity by nature works with the theme of prototyping, where each prototype is different, original. That's why the logotype alternates between different forms and stylizations, which are then connected by a unified, robust layout.

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Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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