Praha 6. Third place in the open competition for the visual identity of the Prague 6 district.

Praha 6. Third place in the open competition.

Brand Indentity
Communication
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Our new visual identity concept is based on a distinctive logo, the numeral 6 formed by a geometric composition of a circle and a rectangle.

Poster with Czech text about Christmas tree lighting featuring a large red circle atop five white outlined circles with blue glow.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The straightforward geometry refers to history: the architecture and urbanism of Prague 6.

Poster showing a red origami-style boat on stylized blue waves with event details in Czech.
Smartphone lying on a speckled surface displaying an Instagram post about sustainable strategy with a green leaf design and red geometric shape.
A partially folded Czech magazine page titled 'šestka' featuring text columns, a photo of a green tree and building, and a blue icon of a hand holding a heart.
Open magazine showing a blue page with a photo of a woman with curly hair and white text in Czech, opposite a page filled with dense text and a red circle highlight.
White notebook with geometric red and blue designs and 'MĚSTSKÁ ČÁST PRAHA 6' text, a silver pen with blue and red logo, and four circular pins with various red, blue, and black geometric patterns.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The symbolism of the logo captures the essence of Prague 6, embodying its aspiration to be confident and courageous. It reflects the district’s progressive spirit while staying forward-looking.

Set of official stationery including letterhead, business cards, and envelope for Městská část Praha 6 featuring a blue and red geometric logo.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

At the same time, it honours the traditional values and pride deeply rooted in its citizens. These qualities are woven into the character of Prague 6, shaping its unique identity and connection to its heritage.

Side view of a silver compact car and a white van, both featuring a large blue and red geometric number 6 and text 'MĚSTSKÁ ČÁST PRAHA 6' on the doors.

Dynamic logo design is future-oriented: by projecting a photograph or abstract styling, the meaning of the logo can be expanded to respond to current issues or to work on a long-term communication campaign.

White rectangular sign mounted on a gray stone wall displaying text and a red and blue geometric logo for Městská část Praha 6 municipal office.
+ About the project
czechdesign.cz

In June 22, we managed to place third in the open competition for the visual identity of the Prague 6 district. 76 designs were submitted to the competition. After a detailed discussion over the submitted entries, the jury consisting of independent experts and representatives of Prague 6 determined the order of the participants in the second phase as follows: 1. ReDesign; 2. Little Greta; 3. Less&Better; 4. Věra Marešová a Yara Abu Aataya.

Prague 6 is unique in many ways - the standard of living and education, the abundance of parks and greenery in the immediate vicinity of the city centre, it is rich in leisure activities, has plenty of cultural activities, specific architecture, important monuments, etc. Prague 6 has a lot to say about itself, which is why we have approached the concept of a new visual identity in a way that honours its history while allowing Prague 6 to develop dynamically. Our concept of the new visual identity is based on a distinctive logo, the numeral 6 formed by a geometric composition of a circle and a rectangle.

The straightforward geometry refers to history: the architecture and urbanism of Prague 6. The dynamic work with the logo is directed towards the future: by projecting a photograph or abstract stylization, it is possible to expand the meaning of the logo and thus respond to contemporary themes or work on a long-term communication campaign. We see the whole concept of the new visual identity for Prague 6 as a combination of formality and attractive communication, which will allow Prague 6 to build a formally confident and communicatively attractive brand.

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Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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