Sedlakova Legal. A partner for fast-moving companies that need more than static, conventional legal services.
Sedlakova Legal. Responsive legal consultancy.
From the start, it was clear that this wasn’t another law firm with a downtown office, leather chairs, and a rigid approach. The market didn’t need more of the same—it needed modern, active, and responsive legal services.
The brand idea is built on the theme of responsiveness, expressed through a dynamic visual system that uses bubbles subtly referencing conversation. This approach makes the brand’s communication feel engaging, fluid, and always in motion—just like the company itself.
Sedlakova Legal underwent a complete brand redesign, aligning with its bold challenger strategy—to zig where others zag and establish a unique voice.
Sedlakova Legal underwent a complete brand redesign, aligning with its bold challenger strategy—to zig where others zag and establish a unique voice.
We had the opportunity to reposition and redesign SEDLAKOVA LEGAL—a firm that was never meant to blend in. From the start, it was clear that this wasn’t another law firm with a downtown office, leather chairs, and a rigid approach. The market didn’t need more of the same—it needed modern, active, and responsive legal services.
That’s why we built the brand as a challenger. SEDLAKOVA LEGAL is a partner for fast-moving companies that need more than static, conventional legal services. The brand idea is built on the theme of responsiveness, expressed through a dynamic visual system that uses bubbles subtly referencing conversation. This approach makes the brand’s communication feel engaging, fluid, and always in motion—just like the company itself and the businesses it supports.
Animation: Michal Černý
Web dev: Dactyl Group ↗