TUGI. Brand identity and communication for a revolutionary medical device that simplifies self-administration of medication from pre-filled syringes, making treatment more accessible and user-friendly.

TUGI. An innovative medical device.

Brand Identity
Brand Standards
Communication
UX/UI Design
Billboard under a bridge showing a medical device held by hands with text about TUGI limiting unwanted needle movement.
Subway station wall with a billboard showing a person holding a pink broken piggy bank beside text about TUGI applicator limiting painful needle movement.
Billboard under a bridge showing a hand holding a blue medical device against a pink background with text about innovative drug administration.
Grey stylized text spelling 'TUGI' on a white background.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The brand identity reinforces the inclusivity and ease of use. Soft, calming colors, rounded corners, and photography featuring diverse hands holding the device highlight its adaptability for all users—whether a small female hand or a large male one.

Open MacBook Pro laptop and smartphone display a website featuring colorful medical device cases shaped like animals on a concrete surface with sunlight.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

This human, approachable dimension is balanced by a clean layout and precise typography, ensuring the brand also communicates credibility and the technical reliability of the product.

Flyer for TUGI Model 2 syringe featuring features like secure grip, friendly design, quality materials, and safe application with product usage details and a syringe image.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

During the process, we redesigned the original logo to align with the new brand approach. The updated logotype features softer details, ensuring a seamless fit with the newly selected primary typeface.

White box with a lid featuring a pink elephant-shaped design and the text 'Model 2' on the side.
Open brochure showing a blue silicone device used for safe injection and application of medication on a person's arm, alongside text and images describing its functional design, safe application, and user testimonials.
White product box labeled 'Model 1' with a blue cartoon animal face icon on the lid.
Flyer showing hands holding colorful medical device cases and a syringe for prefilled injection needles.
Collage showing hands holding a blue and a pink medical device for administering pre-filled syringes with accompanying text about the innovative drug administration device.

The brand identity reflects its mission—making self-administration of medication easier and more accessible. Soft colors, rounded shapes, and inclusive photography emphasize ease of use, while a clean layout and precise typography ensure clarity and trust.

Smartphone displaying two colorful TUGI syringe supports and a paper showing hands using a syringe with a pink TUGI support on a blue bench.
+ About the project
tugi.cz

For TUGI, we redesigned and expanded the brand identity to reflect its core mission—making self-administration of medication from pre-filled syringes easier and more accessible. With its intuitive design, TUGI allows users to confidently and safely insert and administer injections, improving comfort and independence.

The brand identity reinforces this inclusivity and ease of use. Soft, calming colors, rounded corners, and photography featuring diverse hands holding the device highlight its adaptability for all users—whether a small female hand or a large male one. This human, approachable dimension is balanced by a clean layout and precise typography, ensuring the brand also communicates credibility and the technical reliability of the product.
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Collaboration: Filip Beránek (photography)

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Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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