TUGI. An innovative medical device that makes it easier for people to administer medication from pre-filled syringes.
TUGI. An innovative medical device.
The brand concept is built on the friendliness of the product.
We work with soft colours, rounded corners and photography that shows the product in different hands or situations.
The friendly colors and photography are set in a uniform layout with straightforward typography.
This ensures that the brand as a whole looks mature and trustworthy.
This human, friendly dimension is complemented by a straightforward layout and typography to also reference the credibility and robustness of the design.
For TUGI, we redesigned and extended the brand identity. TUGI is an innovative medical device designed to facilitate the administration of medication from pre-filled syringes. Thanks to its clever design, TUGI makes it easy to insert a compatible injection and then administer the medication confidently and safely. Simply put: TUGI makes people's lives more comfortable. It is designed to be used by any hand: small female and large male. The brand identity further conveys and supports this quality by working with soft pleasing colours, rounded corners and photography that shows the product in different hands or situations. This human, friendly dimension is complemented by a straightforward layout and typography to also reference the credibility and robustness of the design.
Collaboration: Filip Beránek (photography)