TUGI. Brand identity and communication for a revolutionary medical device that simplifies self-administration of medication from pre-filled syringes, making treatment more accessible and user-friendly.
TUGI. An innovative medical device.
The brand identity reinforces the inclusivity and ease of use. Soft, calming colors, rounded corners, and photography featuring diverse hands holding the device highlight its adaptability for all users—whether a small female hand or a large male one.
This human, approachable dimension is balanced by a clean layout and precise typography, ensuring the brand also communicates credibility and the technical reliability of the product.
During the process, we redesigned the original logo to align with the new brand approach. The updated logotype features softer details, ensuring a seamless fit with the newly selected primary typeface.
The brand identity reflects its mission—making self-administration of medication easier and more accessible. Soft colors, rounded shapes, and inclusive photography emphasize ease of use, while a clean layout and precise typography ensure clarity and trust.
For TUGI, we redesigned and expanded the brand identity to reflect its core mission—making self-administration of medication from pre-filled syringes easier and more accessible. With its intuitive design, TUGI allows users to confidently and safely insert and administer injections, improving comfort and independence.
The brand identity reinforces this inclusivity and ease of use. Soft, calming colors, rounded corners, and photography featuring diverse hands holding the device highlight its adaptability for all users—whether a small female hand or a large male one. This human, approachable dimension is balanced by a clean layout and precise typography, ensuring the brand also communicates credibility and the technical reliability of the product.
Collaboration: Filip Beránek (photography)