VR Vitalis. A bridge between virtual reality and rehabilitation, VR Vitalis Pro isn’t about technology for technology’s sake—it’s about the people it serves.

VR Vitalis. Vital redesign.

Brand Indentity
Brand Standards
Communication
White VR headset labeled VR Vitalis Pro with adjustable straps and two white controllers on a white surface.
Stack of VR Vitalis business cards and a green-lanyard ID badge for Marie Němcová, COO, on a white surface.
Open white VR Vitalis Pro starter kit box with green package inside and closed box with Czech text on white stairs.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The visual identity is built around movement. The primary motif reflects the natural trajectory of motion in VR rehabilitation, represented through flowing lines, rounded corners, and authentic photography.

White notebook with green pen and modern green line design alongside a roll of green and white VR Vitalis Pro labels.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The logo follows the same logic. A triangle conveys dynamic movement, while the bright green background and rounded edges nod to the digital space. The custom logotype, with its rounded typography, completes a system designed to balance innovation with empathy.

Elderly woman wearing VR Vitalis Pro virtual reality headset exercising with therapist assistance.
Website homepage for VR Vitalis Pro showing rehabilitation technology features and team member photos.
Comparison of VR Vitalis Pro modular and all-in-one licenses with features listed and green consultation buttons.
Smartphone on a brown surface displaying the VR Vitalis Pro website with text in Czech and an image of two people discussing a medical device.

Positioned as a bridge between virtual reality and rehabilitation, VR Vitalis Pro isn’t about technology for technology’s sake—it’s about the people it serves.

Child wearing VR headset and controllers squatting with adult assistance for rehabilitation; next to VR nature exercise scene with green virtual lines.
+ About the project
vrvitalis.cz

We designed a new visual identity and website for VR Vitalis Pro, overseeing its development to ensure seamless execution. Positioned as a bridge between virtual reality and rehabilitation, VR Vitalis Pro isn’t about technology for technology’s sake—it’s about the people it serves. That’s why collaboration with leading doctors and physiotherapists remains at the core of the brand.

The visual identity is built around movement. The primary motif reflects the natural trajectory of motion in VR rehabilitation, represented through flowing lines, rounded corners, and authentic photography. The line symbolizes movement during VR exercise, rounded corners reference digital applications, and real-life imagery reinforces the human aspect of therapy.

The logo follows the same logic. A triangle conveys dynamic movement, while the bright green background and rounded edges nod to the digital space. The custom logotype, with its rounded typography, completes a system designed to balance innovation with empathy.

Web development: Karsten Systems ↗

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Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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