l-ab

‍Client
AK Cisek

‍L&B services
Strategie & Branding & Komunikace

Description
A new brand strategy and visual identity for Cisek, a law firm specializing in business and corporate support. Cisek combines deep legal expertise, analysis and an individual approach in every project. This allows clients to make simple, safe and informed decisions about what to focus on and what to leave aside. Cisek defines the commitment to combine law and customer insight at the highest level. That's why we decided together to present the brand as "legal advice that understands both the law and you". The logotype refers to the tradition in the field, while at the same time reflecting a certain straightforwardness and energy. Cisek is the ultimate solution to problems. Period. The brand idea and communication design develop the theme of combining business and law. We deliberately present two perspectives, opening up space for discussion and reflection. The expressive typography complemented by the collage is a straightforward way to combine two themes, two perspectives, law and business. The strategy & visual identity is standardised and visualised in Cisek brand standards which are avaliable on-line.

Cooperation
Logotype prototyping: OomType ↗

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A new brand strategy and visual identity for Cisek, a law firm specializing in business and corporate support. Cisek combines deep legal expertise, analysis and an individual approach in every project. Company defines the commitment to combine law and customer insight at the highest level. That's why we decided together to present the brand as "legal advice that understands both the law and you". Period.

The logotype refers to the tradition in the field, while at the same time reflecting a certain straightforwardness and energy. Cisek is the ultimate solution to problems. Period.

The brand idea and communication design develop the theme of combining business and law. We deliberately present two perspectives, opening up space for discussion and reflection. The expressive typography complemented by the collage is a straightforward way to combine two themes, two perspectives, law and business.

The strategy & visual identity is standardised and visualised in Cisek brand standards which are avaliable on-line. ¯\_(ツ)_/¯