‍Client
TUGI

‍L&B services
Strategy & Branding & Communication

‍Description
For TUGI, we redesigned and extended the brand identity. TUGI is an innovative medical device designed to facilitate the administration of medication from pre-filled syringes. Thanks to its clever design, TUGI makes it easy to insert a compatible injection and then administer the medication confidently and safely. Simply put: TUGI makes people's lives more comfortable. It is designed to be used by any hand: small female and large male. The brand identity further conveys and supports this quality by working with soft pleasing colours, rounded corners and photography that shows the product in different hands or situations. This human, friendly dimension is complemented by a straightforward layout and typography to also reference the credibility and robustness of the design.

‍Collaboration
Photography: Filip Beránek ↗

Links
Web: tugi.cz ↗